Creo started with a simple problem: my mom is a travel agent, and she was spending hours every week turning supplier invoices into polished, client-ready proposals.
She's good at what she does. Her clients book luxury trips and expect a luxury experience from the first document they receive. But the work of building those proposals — extracting details from supplier PDFs, writing destination narratives, formatting pricing tables, applying her branding — had nothing to do with why she became a travel agent. It was just time. Hours of it, every week.
So I built her a small desktop app to automate the process. She'd upload a supplier invoice, and in minutes she'd have a branded, professional proposal ready to send — complete with destination descriptions, her logo, and a clean layout her clients loved. Then we started talking about how many other travel agents were doing the exact same thing, and the idea for Creo Proposals was born.
The name comes from Latin — creo means "I create." That's what travel agents do. They don't just book trips — they craft experiences, build relationships, and create moments their clients remember for years.
Who Built This
My name is Nick Edridge. I work in technology consulting at a Big 4 firm, helping enterprise clients implement software and make it work in the real world. I've spent the last several years at the intersection of business process and technology — close enough to understand how the right tool genuinely changes how people work, and how the wrong one just adds friction.
I studied Marketing at undergrad and went on to do a Master's in Business Analytics, where the program focused on machine learning, generative AI, and data modelling. When AI tools became capable enough to do what I'd been doing manually for my mom — reading documents, extracting structured information, writing contextually appropriate copy — I rebuilt Creo as a web application that any travel agent could use.
Creo isn't a side project built on guesswork. It's a tool built by someone who has watched enterprise software succeed and fail based on whether it actually fits the workflow of the person using it. Every decision in Creo — from how invoices are parsed to how proposals are formatted — is driven by one question: does this make the travel agent's job meaningfully easier?
What Creo Does Today
Today, Creo Proposals works the same way it did for my mom — just for travel agents everywhere.
Upload a supplier invoice as a PDF. Creo's AI reads the document, extracts the itinerary data, and generates a complete, branded proposal ready to send to your client. The whole process takes minutes, not hours. Your clients get a professional, experience-focused proposal. You get your time back.
There's no subscription. You pay per proposal, and credits never expire. If you have a quiet month, you don't pay for it.
The Goal
Less time building documents. More time creating experiences — and growing the business you actually want to run.
If you have questions or want to get in touch, reach me at [email protected].
— Nick Edridge, Founder